Authors: C: Shaun Crowley
Shaun Crowley has worked as a freelance copywriter, marketing consultant, and communications manager for a major UK publishing company. He is the author of 100 Copywriting Tips for Designers and Other Freelance Artists and The Freelance Designer’s Self-Marketing Handbook.
Articles By This Author
Who Needs Headlines?
Issue 238May 29, 2007
A good headline will seduce site visitors. It should grab their attention and convince them the information on the page is worth investigating.

