A LIST Apart: For People Who Make Websites

No. 258

Authors: W: Aarron Walter

Aarron Walter

Web designer, Aarron Walter, is the author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008). He has taught at Temple University, the University of Georgia, and most recently, the Art Institute of Atlanta. Aarron speaks about findability and web standards at companies and conferences, and he is also a member of The Web Standards Project and lead of the EduTF Curriculum Project. Aarron is a featured speaker at An Event Apart New Orleans.

Articles By This Author

Findability, Orphan of the Web Design Industry

Issue 255March 25, 2008

Everyone seemed to have their place in the project life-cycle at the web design agency; everyone but little Findability. Occasionally someone would notice his value to a project, but instead of giving him the care he deserved, they’d just fork over copious amounts of cash to ship him off to his sketchy uncle SEO, who tied him up and fed him keywords all day long.