Authors: W: Luke Wroblewski
Luke Wroblewski (LukeW) is an internationally recognized web thought leader who has designed or contributed to software used by more than 500 million people. He is currently Senior Principal of Product Ideation and Design at Yahoo! Inc., and Founder of LukeW Interface Designs, a product strategy and design consultancy. Luke is a featured speaker at An Event Apart Boston.
Articles By This Author
Sign Up Forms Must Die
Issue 255March 25, 2008
When planning a customer’s initial experience for your web service, think about how you can avoid sign-up forms in favor of gradual engagement. Show potential customers how they can use your service and why they should care.
