A List Apart: Issue 243

August 14, 2007

Keep your clients’ expectations down to earth and your inspiration up.

Staying Motivated

by Kevin Cornell

Been stuck in a creative rut so long so you’ve started to decorate it? A List Apart’s Kevin Cornell drops his crayons to share tips on developing and maintaining a productive creative routine.

Sometimes the best way to understand a client’s needs is by comparing their project to an existing site or service. The site should feel “like eBay” and work “like Expedia.” But what do such comparisons really mean? Learn to master the metaphor while avoiding unrealistic goals and expectations.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.

Editor’s Choice

originally ran: August 16, 2002

10 Tips on Writing the Living Web

by Mark Bernstein

Your information architecture is as smooth, clear, and inviting as a lake. Your design rocks. Your code works. But what keeps readers coming back is compelling writing that’s continually fresh and new. Updating daily content can challenge the most dedicated scribe or site owner. Mark Bernstein’s ten tips will help you keep the good words (and readers) coming.