A LIST Apart: For People Who Make Websites

No. 248

November 06, 2007

Make people read your copy! Stop robots from reading your e-mail address!

Graceful E-Mail Obfuscation

by Roel Van Gils

Hide e-mail addresses from spam bots while revealing them to readers as real, clickable links. This transparent and fully automated solution guarantees that all addresses on your site will be safe—even the ones that show up in blog comments!

Greatest Copy Shot Ever Written

by Nick Padmore

“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Explore our articles or find out more about us.

Editor’s Choice

originally ran: May 24, 2002

Win the SPAM Arms Race

by Dan Benjamin

SPAM is evil, moronic, and pervasive, but help is on the way. All it takes is a bit of JavaScript, a smidgen of PHP, and the ten minutes it takes to read this short, sweet tutorial. Reduce dreck mail with Dan Benjamin’s easy-to-implement address encoder.